Named after the year BIRKENSTOCK was founded as a traditional shoemaking company, 1774 is a line of exclusive styles created through unique collaborations. 1774 combines BIRKENSTOCK’s expertise, premium materials, and the rich artisanal heritage of brands that share the same passion for design and the creative process. Each 1774 style is crafted in our workshops in Germany using carefully selected materials, the majority of which come from natural resources. Our production techniques combine innovative, state-of-the-art methods, and all materials and products undergo rigorous testing to ensure the highest possible quality.

Every artistic creation is built around BIRKENSTOCK’s signature element: the iconic anatomically shaped footbed. Entirely manufactured in specialized facilities, it is reinterpreted through each designer’s unique creative vision, featuring distinctive color palettes, fabrics, and details. Located in Paris, the 1774 showroom and headquarters provide a dedicated space for collaboration with artistic talents from around the world, creatively reimagining a brand with a legendary heritage.